Your members open your club.
A private club spends a century building a name. Members should not have to learn a software vendor's brand to order a sandwich at the turn. So the app carries the club's name, the club's crest and the club's colours — and BetterClub is credited in one line at the bottom of the screen.
Named after something that is recognisably theirs.
A club founded in 1912 becomes "Club 1912" — its founding year, its crest, its own subdomain. A club with a famous hole or a founder's name uses that instead. It is the club's decision, made once at setup, and it is a data change rather than a build.
Every member-facing surface follows it: the app icon on the home screen, the push notification when the course opens, the statement email, the tab receipt. The one place our name appears is a small credit line, and it looks like this:
Shown at the foot of the member app. Not on the icon, not on the splash screen, and never in front of a guest.
The things that happen between the first tee and the last drink.
One app for the whole club — the course, the courts, the pool, the dining room, the pro shop and the account behind all of it. Ordered by how often a member would actually use them rather than by how impressive they look in a grid, and the status badge on each one is honest.
Order from where they are
In buildPoolside, at the halfway house, or from the fairway with a hole number attached. The order finds them; they do not go and find a server.
Charge to the account
In buildNo card at the pool, no signature at the turn. The charge authorises against their real balance, credit limit and privileges at the moment they press it.
Valet, shoes and locker supply
In buildRequest the car before leaving the grill room. Drop shoes and get a notification when they are ready. Reorder locker supplies without finding anyone.
Statements and history
LiveThe itemised statement, with the F&B minimum shown as a running figure rather than a surprise in the last week of the quarter.
Family permissions
Schema liveA spouse who may charge but is not billed. A nineteen-year-old with a cap at the halfway house and nothing at the bar. Enforced today; member-managed later.
Tee times and scorecards
Designed, next upBooking, the digital scorecard, handicap tracking and round history. The highest-priority thing we have not built.
Courts, lanes and cabanas
On the roadmapBook a court, reserve a cabana, sign up for the clinic. The same booking engine as the tee sheet, because a court and a tee time are the same shape of problem.
Programmes and lessons
On the roadmapSwim lessons, junior camps, clinics and personal training — registered from the app, billed to the account, with capacity and waitlists handled properly.
Referrals
On the roadmapA member-initiated vouch flow. Exclusivity is preserved by members proposing members, which is how it has always worked on paper.
Amenity and event requests
On the roadmapEvent check-in by QR, guest passes, reciprocal access, and the weddings portal for the members hosting one.
Announcements
On the roadmapCourse closures, aeration weeks, the Friday menu. Pushed, so nobody drives over for nothing.
The seasonal server, in week two.
Clubs hire in April and lose people in September, and the gap between a new server and a twenty-year veteran is almost entirely knowledge: who this member is, what they drink, which account it goes on, whether their guest may charge.
When the order comes in from the member's own phone, with the member's own account attached, most of that gap closes without anybody memorising anything. The staff member delivers to hole seven and the accounting takes care of itself — including the F&B minimum, including the spouse's charging privileges, including the guest fee.
It gets better as the rest of the platform lands. When the tee sheet, the courts, the kitchen and the roster are the same system, the club knows on Wednesday what Saturday needs — and the member on the phone is the reason it is worth knowing.
That is the version of this that a GM can describe to a board in one sentence, and it does not require the word "platform."
Built for a membership that is not all thirty.
A meaningful share of private club members and nearly every board are over sixty-five. So body text does not go below 17px anywhere in the product or on this site, contrast is measured rather than eyeballed, and no critical information is carried by colour alone.
A member should not need to enlarge the screen to read what they were charged.
See it under your club's name.
Tell us the club and the founding year, and we will show you the member app carrying it.